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Providing commercialisation solutions to the property industry


Trusted to deliver

We are the retail industry’s most experienced commercialisation provider. Our property partners trust us and our team to deliver on their high expectations. To us that trust is everything, it makes us different, it is the difference that retains our clients and our reputation.

Our experience gives us an unrivalled perspective. Our clients rely on our advice, our strategic insight and our forecasts.

But don’t just take our word for it, here’s what our clients say about us.


Managed Assets


Commercialisation man hours


Value of managed assets

Our Clients

Our Clients Say...

Our Approach

Our business started life as a consultancy, and we still employ a consultative approach now – every new engagement begins with the development of a strategic plan.

1. Understand

Understanding the brief is key to delivering an optimal solution, beyond absorbing the desired objectives this is best achieved by assessing the historic, current and future commercial environment in any given property.

2. Innovate

Producing different results requires the introduction of change, innovating new ideas and strategies requires an unrivalled perspective on the market.

3. Deliver

Having the right strategy to deliver against required objectives is only part of the solution, having the right mix of experience and enthusiasm to deliver the strategy is essential. Our team combines experience with dynamism, both essential to delivering innovative solutions.

Case Studies



MSE were appointed in October 2014 by CBRE to optimise the commercial potential of their Milton Keynes centre and better align the strategy with overall centre:mk vision. An uplift in both income and aesthetical quality was targeted; by creating industry acclaimed kiosks whilst enhancing the overall shopper experience.


Following the implementation of a new onsite account management team there was a complete overhaul of the centre’s commercial strategy, this included: a review of all existing kiosks, increased brand engagement and the re-negotiation of the existing digital & large format media.


Since MSE commenced the management of commercialisation at cenre:mk, the asset has seen an increase of 27% in income over a 3-year period. With an annual budget now into the millions, the centre boasts multiple examples of kiosks being recognised by the industry awarding bodies. The new advertising agreement negotiated by MSE translated to a 91% uplift in guaranteed rent per annum.



Operating within the Moorgarth portfolio, the centre management of the Rutherglen shopping centre appointed MSE in 2016; wishing to increase the footfall and attract a wider range of operators whilst maintaining the community feel of the centre.


A dedicated account manager was assigned to the scheme who worked closely with the asset management to improve the quality of existing kiosks. A more consistent level of site occupancy was ensured by securing block bookings with clients and capitalising upon the number of short-term leases that existed prior to MSE’s appointment.


In less than 12 months, income has increased by 60% with footfall and dwell time also seeing a significant uplift. MSE were also able to successfully attract new operators to the centre.

Dolce Vita Tejo, Lisbon


A fantastic addition to MSE’s Portuguese operation: the company was appointed by Eurofund in August 2016 to better align the commercialisation of their Lisbon centre with the new owner’s vision and create one of the leading leisure and shopping outlets in the country.


MSE conducted a full commercialisation review, including an audit of all existing kiosks involving key stakeholders in order to develop a strategic plan for speciality leasing. Local designers were instructed, under the guidance of MSE to develop RMUs. Rental agreements were then renegotiated as a consequence of the aesthetic uplift, adding real value to the operator.


As a direct result of the strategy employed by MSE, the centre has benefited from an 55.8% increase in income owing to the increased aesthetical value of the scheme and sharp rise in footfall. In addition, 73.3% of long term kiosks are either new or have been significantly improved, as of November 2017.

Our Services

Our services have been honed over many years to best deliver against our clients’ needs, they are both efficient and scalable. Having said that though, we do love to innovate new solutions - so just tell us what you want to achieve?

Inhouse Commercialisation Managers

We firmly believe that commercialisation should be integrated with all other functions of property management, so the natural place to be managing a centre’s commercialisation is from within the centre itself. We embed our commercialisations people in centre management teams so they integrate and best understand the commercial environment in and around the centre.

Outsourced Commercialisation Management

Outsourcing doesn’t have to be remote and impersonal, your account manager will be your single point of contact, dedicated to meeting your objectives and visiting your centre to manage onsite commercialisation operators, engage with your team and source local businesses to bring in to your malls spaces.

Commercialisation Department Solutions

Developing your own commercialisation department can be costly and complex, investing in the right mix of diverse experience and skills in a specialist discipline is risky. If you have more than one property asset to commercialise then a departmental approach will yield the best results. We have created entire dedicated teams for clients to act under your instruction, utilising our skills and experience to deliver your objectives.

Consultancy Services

We have been advising clients on commercialisation strategy in the UK and across Europe for many years, this has helped us build our unrivalled commercial perspective. Our consultancy business is still thriving, advising clients on how to meet their commercialisation objectives, or future proofing their assets in development, or using our market knowledge to negotiate the best deals from key commercialisation suppliers.

The Board

Byron Lewis

Byron Lewis


Having pioneered the commercialisation revolution in the United Kingdom through delivering international best practice combined with a plethora of new commercialisation concepts to Bluewater (and the UK), Byron essentially established the concept of commercialisation as an integral part of asset management in the UK.

Jo Normansell

Jo Normansell

Chief Operating Officer

As Chief Operating Officer Jo is responsible for the day to day management of the business, implementing strategies which ensure the needs of our clients are met along with leading our team of industry professionals Jo has over 20 years of management experience working at the highest level within a client focused environment and over 7 years’ experience within the shopping centre industry.

Lorraine Thomas

Lorraine Thomas

Head of Finance

Lorraine has been with MSE for 5 years’ and is responsible for all aspects of the company’s finances. With over 17 years’ working within the commercialisation industry, Lorraine brings a wealth of knowledge and experience.

Steve Brice

Steve Brice

Chairman of the Board

Steve is an experienced senior manager with proven ability in both the public and private sectors. Steve’s expertise is in operational and people management with a strong commercial focus on delivery of customer service in the leisure, entertainment, event and sporting industries.

Tom Brice

Tom Brice

Client Services Director

Tom is responsible for the development, implementation and management of the commercialisation strategies and senior client management across various UK and European schemes, bringing 5 years of commercialisation experience with MSE.

Bill Moss

Bill Moss

Strategic Advisor

Bill has over 30 years’ experience in the commercial property world, over 14 of those with Westfield Europe as Commercial Director. Bill is high regarded as an innovative and creative business leader and has been at the forefront of commercialisation delivering new concepts across: Mall Retail, OOH Media, Brand Partnerships, Event Sponsorship and Experiential.

The Team

Client Services

Lucy Hayhurst

Client Services Director – Operations & Performance

Lucy brings 4 years of industry experience and is responsible for the day to day management of a team of Client Services Managers; ensuring client and team satisfaction is an integral part of her role. Lucy is also responsible for ensuring that MSE is consistently operating to maximum efficiency and seeks to innovate and modernise our systems & processes to ensure that we continue to deliver a best in class service to our clients.

Lee Birks

Client Services Director

Bringing 5 years of industry experience Lee leads the Client Services Team for one of our major client accounts, liaising regularly with asset managers, centre management and marketing teams to develop the ongoing strategy for the portfolio.

Peter Hadfield

Senior Client Services Manager

Having joined MSE 3 years’ ago Peter now manages a portfolio of 12 community shopping centres across the UK, delivering strategy, growth and innovation for our clients and centre teams.

Aaron Richards

Senior Client Services Manager

Aaron has 4 years’ experience of commercialising shopping centres and oversees a portfolio of 25 shopping centres and retail parks, implementing a range of activity from sponsored events to short and long-term retail.

Emma Waterhouse

Senior Client Services Manager

With over 5 years’ experience within the industry Emma is primarily responsible for the mobilisation of new schemes to ensure a smooth transition period during the first 3 months of appointment.

Warren Davis

Client Services Manager

Warren managers the commercialisation across a number of clients’ portfolios, improving quality and standard and securing new and innovative retail and promotional concepts.

Zoe Protano

Client Services Manager

Zoe focuses on small community shopping centres to implement short term activity which will drive income and footfall for our clients.

Cassie Hill

Senior Regional Client Services Manager

Cassie currently manages seven mid-sized schemes in the south of England, making regular visits to the client to ensure the successful delivery of the commercialisation strategy.

Nadia Wilson

Regional Client Services Manager

Joining MSE in early 2018 and bringing with her over six years’ experience in the commercialisation industry, Nadia heads up our Scottish team and is focussed on impending regional and local product offerings.

Hannah Brice

Regional Client Services Manager

Hannah is responsible for the commercialisation strategy across a number of schemes throughout the South of England. Hannah is focused on driving income, and non-revenue generative events to increase overall footfall.

Katie Brook

Sales & Marketing Project Manager

Based in the South-East, Katie has worked as an Account Manager at multiple schemes throughout the South of England, whilst also managing on specific projects which will enhance the customer experience.

Elena Miles

Brand partnerships manager

Ellie works closely with the centre management team at a destination shopping centre to implement award winning brand experience activations and partnerships.

Carina Mendonca

Senior Brand Partnership Manager

Based in Lisbon, Carina has been working with MSE for 2 years and brings a wealth of experience working with brand agencies and high-quality promoters.

Arlene Corrigan

Regional Client Services Manager

Based in Scotland, Arlene manages several mid-sized schemes throughout Scotland and the North East to ensure the successful delivery of the commercialisation strategy.

Chrissi Barton

Regional Client Services Manager

Chrissi is responsible for all commercialisation activities in her onsite role at a large London shopping centre, embedded into the centre management team to deliver detailed commercialisation strategies.

Alex Butler

Regional Client Services Manager

Based in the south of England, Alex is responsible for multiple schemes. Alex is focused on driving income, and non-revenue generative events to increase overall footfall.

Rachel Hayhurst

Regional Client Services Manager

Rachel is an experienced account manager having worked for a major cosmetics brand for over 9 years. Rachel is based in the North of the country focusing on a number of shopping centres and retail parks.

Victoria Jones

Regional Client Services Manager

Based in Wales, Victoria manages several welsh shopping centres. Working onsite at two of our schemes, Victoria works closely with the centre team to enhance commercialisation.

Ben Barrett

Mall Retail Manager

Ben is an experienced retail manager, before joining MSE bringing many years or customer and brand experience. Ben’s role is to bring new and exciting retail concepts in the Centre MK.

Charlie Laird

Client Services Executive

Charlie focuses on small community shopping centres to implement short term activity which will drive income and footfall for our clients.

Finance & HR

Sally Richardson

Finance Manager

Sally brings 13 years of industry experience to the role and is responsible for supervising a team of accountants, overseeing client bank accounts and working closely with the Client Services Team to resolve any financial queries.

Angela Platt

Finance Co-Ordinator

Angie has 3 years’ experience as Finance Co-ordinator at MSE and is responsible for over 30 shopping centres, ensuring invoices and payments and processed in a timely manner.

Andrew Jackson

Finance & HR Administrator

Andrew has a wealth of experience within debt recovery and is responsible for the financial aspect of a continually expanding number of shopping centres. Andrew’s role also extends to managing our HR function.